Socrates Journal of Interdisciplinary Social Studies ISSN: 2757-5519

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Summary


UNDERSTANGING CONSUMER BEHAVIOURS WITH IN THE SCOPE OF THE COVID-19 VACCINE

COVD-19 is one of the importnt crises wich have tthreaneted the social life . Recent news about the vaccine and the mutation of the virus has led to a new new uncertainty and rapid changes in the fear of COVID-19. In this new and uncertain proces, a study on consumer behaviours within framework of the COVID-19 vaccine is new and would contribute to the literature in the field. A factor analysis was made in order to understand the major effects of the vaccine on consumer behaviours.  In the consenquence of this study, wich were conducted with the participation of 293 people living in Turkey, following the development of the vaccine a significant relationship was detected  between the realisation of the needs, purchase acts, information collection, option evaluation, compulsive purchase and post-purchase behaviour. The results obtained from the study were discussed within the framework of literature.



Keywords
Consemer Behaviour, Covid Fear, Vaccine

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